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Prosperity in sustainability

Author:
Jeffrey D. Sachs

President John F. Kennedy inspired Americans to great undertakings by setting bold goals: to go the moon, to overcome racial discrimination, to make peace with the Soviet Union. “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth,” JFK told a joint session of Congress 55 years ago, and his words still stir us today. Similarly, he called on Americans to sign a Partial Nuclear Test Ban Treaty with the Soviet Union, declaring that “our attitude [toward peace] is as essential as theirs.”

Our generation’s needs are different, but the spirit of setting great goals and devoting the resources to achieve them can move America and the world once again.

Our generation’s greatest challenge is sustainable development, meaning a nation that is prosperous, fair, and environmentally sustainable.

 

The article's full-text is available here.

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