Agriculture technology is no longer a niche that no one’s heard about. Agriculture has confirmed its place as an industry of interest for the venture capital community after investment in agtech broke records for the past three years in a row, reaching $4.6 billion in 2015.

For a long time, it wasn’t a target sector for venture capitalists or entrepreneurs. Only a handful of funds served the market, largely focused on biotech opportunities. And until recently, entrepreneurs were also too focused on what Steve Case calls the “Second Wave” of innovation, — web services, social media, and mobile technology — to look at agriculture, the least digitized industry in the world, according to McKinsey & Co.

Michael Macrie, chief information officer at agriculture cooperative Land O’ Lakes recently told Forbes that he counted only 20 agtech companies as recently as 2010.

 

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